If you’ve developed a mobile app, you know that coding is just part of the big picture. You may have the next big thing, but if nobody knows about it, it’s not going to get any market penetration. Although much of the work we do at AppMuse is about mobile app development, we also offer app marketing services. Indeed, as this post about app marketing by Ken Yarmosh on Mashable notes, marketing should occur during development and should not be something you wait to do after launching your app.
There are many places and outlets at which you could market your app. Some will be more effective, and more cost-effective, than others. A key part of every app marketing strategy should be network marketing. And by that we’re not talking about multilevel marketing businesses. Nope. We’re talking about working your networks – social and otherwise – to get the word out about your app. Here are some starters:
You need a strategy to distinguish your app from the hundreds of thousands of other apps already in the marketplace. A key component of that strategy should be working your network of professional and personal contacts. If you need more help mapping out and executing a marketing strategy for your mobile app, see our marketing services page or shoot me an e-mail.
If you thought coding it was difficult, wait till you get to marketing it! Here at AppMuse, we have the networks, strategies and expertise that ensure you get the Mobile app marketing services ever!