If you’ve been following our Real Life Apps® series, you may have been wondering when we were going to get around to the political arena. The power of social media was demonstrated in the 2008 presidential election, when then-Senator Barack Obama used Twitter, Facebook, MySpace, and YouTube to mobilize and energize supporters. Since then, most serious political candidates include social media campaigns in what we call their C2V (candidate to voter) communication strategies.
If you’re thinking about running for office (or re-election), you know that one of the biggest challenges is getting your message “out there.” Old school campaigning (yard signs, billboards, radio and TV placements) will continue to have a place, but a campaign that does not include new media outlets (webpages, e-mail blasts, and Twitter and Facebook feeds) will miss many opportunities to connect with voters. A mobile app for your campaign is a natural, and cost-effective, extension of those efforts. Here are some of the things a mobile app can do for your campaign:
A mobile app for your campaign is a must if you want to reach the younger demographic. It doesn’t have to cost a lot. As Terrence O’Brien recently observed on switched.com, “Simply having an app, even a poorly executed one, can go a long way in convincing the electorate that a candidate is not only technologically literate, but in fact adept — an increasingly important quality for 21st century politicians.”
If you’re running for office and don’t have an app, it’s time to get one. Whether you want a full-blown custom app with all the bells and whistles or a template app for a low-budget campaign, you need a mobile app to get your message out there.
Have some ideas for political apps? Leave a comment and let us know about them.