It’s that time of year. The annual surge in fitness club and gym usage (and new memberships) resulting from all those resolutions. From coast to coast, masses head to the gym in January. Regular members feel a bit crowded. New members sometimes feel a bit overwhelmed. Monica Hesse of the Washington Post may have described this scene best in a soon-to-be classic piece describing “The Attack of the Resolutionaries” that happens every January.
If you operate a fitness club, your mission is to keep your regulars happy and to keep the new members from disappearing when the excitement of the New Year wears off. Like everybody else, you probably offer state-of-the-art equipment, personal trainers, yoga and pilates classes, and maybe even nutritional counseling (the number one planned addition for 2011 according to Recreation Management. Does your club have a mobile app? If not, you might be wondering what a mobile app could do for your gym. Providing general information about your club (location, hours, telephone numbers, etc.) is obvious. Here are some other possibilities:
Adding new machines or popular class instructors can increase client acquisition and retention. So can custom mobile apps for fitness clubs. Got an app idea for a club? Leave a comment and let us hear about it.
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