5 Ways to Find New Users for your Mobile App


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5 Ways to Find New Users for your Mobile App

As of this writing, the Apple App Store is home to just shy of six hundred thousand active mobile apps.  Given the sheer volume, it can be difficult for new developers – or even established developers, for that matter – to get their mobile apps the recognition they’ll need to be successful.  The issue was recently addressed at the and

  • Release Your App on Thursday.  Apple features apps that appear on Thursday, and whatever you can do to get your app featured on the front page of the app store is necessarily a good idea, especially since this particular form of publicity is completely free of charge.
  • Hire a user acquisition expert.  Most developers focus on the quality of the app they’re planning to release, but adding a user acquisition expert to your development team can go a long way to getting it discovered by your target customers.
  • Multi-platform development.  The costs for user acquisition on Android devices have actually been dropping.  While Android apps are more difficult to monetize, it’s wise to seek the broadest possible appeal for your mobile app.
  • Put your mobile app on sale.  Sites like FreeAppADay and millions of hits on a daily basis, which comes as no surprise, considering that they showcase paid apps that are being release for free on a short-term basis.  If you want people to see your app and start talking about it – and you definitely do – having your app featured on one of these sites can be a gold mine.
  • Have a great app.  This one is a bit of a no-brainer, obviously, but if your app isn’t something that’s going to excite the people you hope will use it, then it’s probably not ready for release in the first place.
  • Of course, if you’re still in the idea stage of your mobile app project, give us a call and we’ll get you started with three free quotes from reputable developers!

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