It’s a fair bet that every mobile app developer alive daydreams about hitting the mother lode, that magical app that makes millionaires and lets you quit your day job. It’s no secret that the mobile app market is exploding, of course, but unfortunately it’s becoming more and more difficult to get that one app through that will rock the industry. Success is still the goal, of course, and in order to have a better shot at achieving that success, it’s important to understand how mobile apps move through the market once they’re launched.
Fortunately, MTV Networks recently commissioned a study that does exactly that. It isolated four discreet steps in the life cycle of a mobile app, and understanding them can be extremely important for mobile app developers.
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