Ralph Waldo Emerson is famously quoted as saying,
“Build a better mousetrap and the world will beat a path to your door.”
That may be true for mousetraps, but it is decidedly untrue for iPhone, iPad, Android, Windows Phone 7, and Blackberry apps.
Having an app developed is just the beginning of bringing your project to a successful conclusion. You must now expose your product to as much of your target market as possible with the budget you have.
We provide a full complement of marketing strategies and services to meet any reasonable budget. We can provide everything from a client-implemented strategic marketing plan (we provide the plan and you do the legwork to implement it) to a custom-designed full service marketing and PR campaign designed to reach the maximum number of potential customers in the shortest possible time.
We will help you answer critical pre-implementation questions such as:
- Who is my ideal customer?
- What is my project’s “value proposition?”
- Should I use traditional advertising, Internet advertising, social media, or a combination?
- Does education-based marketing have a place in my marketing strategy?
- Can I do this myself on a limited budget?
- How much will a comprehensive marketing project cost?
These questions and many others are part of a custom app marketing evaluation, which will result in a report and initial marketing strategy for your project. If you want to stop us there and take over the marketing implementation, by all means do so. Want us to take part of the responsibility? We’ll do that as well. Want to turn the marketing over to experts? We have them.
If you’re interested in marketing services for your app, please call us at 877.983.APPS (2777) or send an email to Mark Stetler.