Successful hot spots and nightclubs have historically utilized word of mouth and tipping point trending to generate long velvet rope lines. If you want to get that same effect today, you must get your venue into the virtual world, both on the Internet and on smart phones. Smart phones are the ultimate “word of mouth” opportunity: they’re everywhere and people use them for everything. Your customers are talking about where they are, what they are doing, and what they think about it – all at this very moment! How can you give your customers the freedom and ability to communicate with you and about you? An easy to use, intuitive, informative, custom app.
Just as you’ve selected the ideal location, decor, menu, entertainment, and branding for your club, an app can allow you to track and monitor customer loyalty, attendance trends, and customer satisfaction. It can allow you to communicate with your customers in real time.
Here are some of the things your app savvy competitors are doing:
Clubs need buzz. Customers create buzz. Apps make it easy for customers to talk about you.